Founder-led · Wholesale01
Sip Champagnes
A founder-led business where Daniel applied AI, automation and operational redesign to improve workflows, visibility and commercial performance.
Featured engagement
ODEG · Change consultancy & AI implementation
Change consultancyfor the AI age.
ODEG helps businesses redesign how they work, then builds the tools, automations and AI systems to make that change real.
Working across founder-led businesses, wholesale, travel, healthcare and specialist operations.
Selected clients & ventures
Sip Champagnes
Flint Wines
ASA Tours
Spine MDT
Aucava
Sip Champagnes
Flint Wines
ASA Tours
Spine MDT
Aucava
The problem
Most businesses do not need more software. They need a better way of working.
Growing businesses often accumulate operational friction: spreadsheets, inboxes, duplicated work, unclear handovers, slow reporting, missed follow-ups and systems that do not talk to each other. AI can help, but only when it is connected to a clear operating model and implemented properly.
What we do
We diagnose, redesign, build and implement.
01
Diagnose
We map how the business actually works across people, systems, data, customers and decisions.
02
Redesign
We simplify workflows, remove friction and design a more scalable operating model.
03
Build
We create AI workflows, automations, dashboards, internal tools and integrations around the systems already in the business.
04
Implement
We test, train, refine and embed the change so it becomes part of day-to-day operations.
Services
Where ODEG helps
A focused set of capabilities, applied where they create the most commercial leverage — never as a menu of services for its own sake.
Tap any line to start a conversation about it.
How we work
A practical implementation model.
- Step 01
Audit
A clear-eyed read of the business: where it works, where it leaks time, money and momentum.
- Step 02
Roadmap
A prioritised plan of changes, with the highest-leverage moves separated from the noise.
- Step 03
Build
AI workflows, automations, dashboards and integrations built around your existing systems.
- Step 04
Implement
Roll-out, training and operational hand-over so the change actually lands with the team.
- Step 05
Improve
Continuous refinement: tighten what is working, retire what is not, extend what is useful.
Work
Built from real operating experience.
Each engagement is grounded in real businesses Daniel has built, run or transformed — not theoretical models. The result is change that holds up after the consultants leave.
AI platform · Wholesale distribution02
Aucava
A specialist AI platform for wholesale distributors, created from the systems and automations first developed inside Sip.
Engagement
Wholesale · Logistics03
Flint Wines
Wholesale operations and logistics automation, focused on workflow improvement and integration with existing systems.
Engagement
Travel · Events04
ASA Tours
CRM, lead handling and follow-up automation for travel and events operations.
Engagement
Specialist healthcare05
Spine MDT
Workflow, systems and operational support in a specialist healthcare context.
Engagement
Journal
Field notes from inside the work.
Essays, diagnostics and case studies on AI-led business change — drawn from real engagements, written for operators and founders who would rather see the numbers than the metaphors.
Field note · Sip Champagnes01
The numbers, before the story.
What happens when you redesign how a business works and then build the AI and automation to make it real. Audited management accounts, nine months in.
4 min
Essay · Operating model02
Why most automation projects do not move the P&L.
After enough engagements, a pattern: businesses spend on AI and automation, see operational improvement, and then watch the bottom line refuse to move. Here is why.
5 min
About
Led by a product leader, founder and operator.
Daniel Blatchford
Founder, ODEG · Founder, Sip Champagnes
ODEG is led by Daniel Blatchford, who spent more than 15 years in technology and product management before founding and scaling Sip Champagnes. That background gives ODEG a practical perspective on change: strategy matters, but implementation is where value is created.
Daniel’s work now sits at the intersection of product strategy, business operations, AI automation and hands-on transformation.
“We do not just advise on change. We build it into the way the business works.”
Get in touch
Bring us the process that is slowing your business down.
If your team is spending too much time copying, chasing, reconciling, reporting or manually moving work between systems, ODEG can help.
Practical diagnosis · Clear priorities · AI where it actually helps · Implementation included