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ODEG · Change consultancy & AI implementation

Change consultancyfor the AI age.

I help business owners turn ideas for improvement into things that work: better processes, connected systems and less time spent on admin. From working out what to change to getting it up and running, I get involved.

15+ years in technology and product management, with the experience of building and running a business.

The problem

Most businesses do not need more software. They need a better way of working.

You know the parts of your business that should work better. Orders being entered twice. Invoices waiting to be checked. A team that still needs you to answer every question. Finding time to fix them is another matter. That’s where I come in: understanding the problem, working through the options and helping you get the changes made.

What we do

We diagnose, redesign, build and implement.

01

Diagnose

I work through the day-to-day with you and your team, from the first customer enquiry to getting paid. We look at where time goes and what is holding things up.

02

Redesign

We decide what needs to change, who will own it and how it should work. You get a clear set of priorities, with the costs and practicalities considered.

03

Build

I get involved in the delivery: configuring tools, connecting systems and building workflows around how your business needs to run.

04

Implement

We put it to work with your team, deal with the awkward cases and make sure people are comfortable using it.

Services

Where ODEG helps

You might need a second pair of eyes on a product idea, help joining up your systems or someone to take an operational problem through to delivery. We can shape the work around what you need.

Tap any line to start a conversation about it.

How we work

A practical implementation model.

  1. Step 01

    Audit

    A look at how things work today, what is going well and what is costing you time and money.

  2. Step 02

    Roadmap

    A clear plan for what to tackle first, based on the difference it will make and the work involved.

  3. Step 03

    Build

    Put the agreed changes in place, using suitable platforms and connecting the systems you already use.

  4. Step 04

    Implement

    Help the team get comfortable with the changes and deal with the practical issues that come up.

  5. Step 05

    Improve

    Check what is working, listen to the team and make improvements as the business changes.

Work

Built from real operating experience.

From running a wine importer to consulting in travel and healthcare, I’ve worked on both the commercial decisions and the technology needed to make them happen. Here are a few examples.

Founder-led · Wholesale01

Sip Champagnes

Running a wine business gave me a very practical reason to rethink how things worked. At Sip, I built services to handle orders, admin and operations so we could spend more time with customers and growing the business. That work became Conducta, developed within Sip.

Co-founder & CEO
AI platform · Wholesale distribution02

Conducta

I built Conducta within Sip to handle the work behind running a wholesale business: taking orders, organising deliveries, managing stock and keeping on top of invoices. It brings together my experience in product development and the realities of running a wine importer.

Owned and operated by Sip Champagnes Ltd
Wholesale · Website03

Flint Wines

Website consulting for a wine importer, bringing together my experience in digital products and the wine trade. My ODEG work with Flint focused on its website; Flint’s use of Conducta is through Sip.

Website consulting · ODEG
Travel · Events04

ASA Tours

Working through the admin behind a travel business, including how supplier invoices are processed and matched. My consulting with ASA combined a review of its operations with putting automation into practice, using Conducta for the invoice workflow.

Consulting · ODEG
Specialist healthcare05

Spine MDT

Helping a specialist healthcare business work through its systems and day-to-day processes. The focus was on how work moved through the business, where technology could help and how to put changes into practice, including workflows using Conducta.

Consulting · ODEG

About

Led by a product leader, founder and operator.

Daniel Blatchford
Founder, ODEG · Co-founder, Sip Champagnes

I’m Dan Blatchford. I’ve spent more than 15 years in technology and product management, and I’m co-founder and CEO of Sip Champagnes. Running Sip has meant making the same decisions my clients face: what to invest in, what to fix first and how to make it happen with the time and money available.

ODEG is where I offer that experience to other businesses. You work directly with me, from talking through the problem to putting the solution into use. I can help shape a product, work through an operational challenge or get more from the systems you already have.

I also built Conducta within Sip. Sip Champagnes Ltd owns and operates the platform and owns its IP. ODEG provides consulting; clients including ASA and Spine have also trialled Conducta free of charge alongside that work.

I know what it’s like to be the person everyone comes to. A lot of my work starts with helping the business depend on that a little less.

— Daniel Blatchford, Founder

Get in touch

Bring us the process that is slowing your business down.

Tell me what you’re trying to change, what you’ve tried and where you’re stuck. You don’t need a brief or a chosen technology. We can work that out together.

Work directly with Dan · Product, operations and technology · Advice through to delivery